A brand book is a document that gathers the rules for using a brand identity: what the logo looks like, which colours and fonts to use, what not to do. Designers, contractors and you yourself can work from it, and the brand stays recognisable on any medium. We make the brand book as part of the brand identity for projects on the Shopnseo platform (Business and Creative tiers).
What a brand book includes
- Logo. The main mark and additional versions, monochrome and inverted versions, clear space, minimum sizes, don'ts.
- Colour palette. Main and additional colours, HEX and RGB codes for screen, CMYK for print, Pantone for spot printing, combination rules.
- Typography. Typefaces, weights, the hierarchy of headings and text, web versions of fonts and fallbacks.
- Brand graphics. Patterns, icons, an illustration style and how to work with photography.
- Use on media. Business documents, digital media, branded merchandise.
- Tone of voice. How the brand speaks to its audience.
- Source files. Everything needed to keep working with the identity without us.
We fix the final set of sections for your project at the brief: something from the standard set may turn out to be unnecessary.
How a brand book is made
We assemble the brand book at the end of the work on the brand identity, when the logo, palette and typography are already approved. It records the decisions and rules that were made; it does not replace them. If you already have an identity but no brand book, write to us — we will look at what exists and tell you whether such a job is possible.
How much a brand book costs
A brand book with source files is included in the job "a brand identity from scratch together with the website design" — $10,000. More on the page about brand identity and on the pricing page. We name the price of a standalone brand book for an existing identity after looking at your materials.
How to order a brand book
Write a couple of lines about the project to info@kb77.ru. Website design based on a brand book is web design; coding and development are seowebdev.ru.