Web Design: Your Site's Look on the Shopnseo Platform

We offer services covering various aspects of design, development, and optimization, as well as strategic planning to help clients reach their goals. Here are some of the types of work we do:

1. Web Design and Development:
   • Creating custom designs for websites.
   • Developing web pages using programming languages and technologies such as HTML, CSS, JavaScript, and others.
   • Adapting the design for mobile devices (responsive design).
   • Integrating the website with content management systems (CMS) such as WordPress, Drupal, Joomla, and others.
2. User Interface (UI) and User Experience (UX):
   • Developing a convenient interface for the website, following UX design best practices.
   • Testing the user experience and making adjustments to improve user satisfaction.
3. Branding and Identity:
   • Developing logos and graphic elements that match the client's brand.
   • Creating a corporate style, including a color palette, fonts, and other design elements.
4. Graphic Design:
   • Creating graphic elements for the website, such as images, illustrations, banners, and more.
   • Designing interface elements such as buttons, icons, and navigation elements.

5. Performance Optimization:

   • Improving website load speed and optimizing images.
   • Working on SEO optimization to improve search engine visibility.
6. Marketing and Consulting:
   • Developing marketing and website positioning strategies.
   • Conducting competitor and target audience analysis.
7. Technical Support:
   • Supporting and maintaining the website after launch, including updates and technical support.

Here are some of the types of work we do in graphic design:

1. Logo and Branding:
   • Developing unique logos that reflect the brand's identity.
   • Creating corporate style elements, including a color palette and fonts.
2. Packaging Design:
   • Creating effective, appealing packaging design for products and services.
3. Marketing Material Design:
   • Developing ad banners, brochures, flyers, and other marketing materials.
4. Social Media Graphics:
   • Creating social media content, including images for posts, covers, and promotional materials.
5. UI/UX Design:
   • Designing websites, mobile apps, and other digital platforms with the user experience in mind.
6. Illustration Development:
   • Creating illustrations for books, magazines, websites, and other media platforms.
7. Typographic Design:
   • Selecting and arranging fonts to create effective text design.
8. Corporate Materials Design:
   • Developing business cards, letterheads, envelopes, and other materials for everyday business interactions.
9. Infographics and Data Visualization
   • Creating graphic elements to convey complex information clearly.
10. Photo Editing:
    • Retouching and processing photos to achieve specific effects and styles.
11. Technical Support and Adaptation:
    • Ensuring graphic elements stay consistent with the brand across different platforms and contexts.

Here are some of the types of work we do in branding:

1. Logo and corporate style. Developing a unique logo and style that reflects the brand's values and identity. These elements are then integrated into the website and other marketing materials.
2. Content and messaging. Creating content that matches the brand and supports its image. This can include text, images, video, and other content formats.
3. Social media. Managing the brand's online presence on social media. This includes maintaining a consistent style and voice across all posts and audience interactions.
4. Online advertising and campaigns. Using the brand across various forms of online advertising and marketing campaigns to strengthen brand recognition and capture the target audience's attention.
5. Reviews and reputation.  Managing the brand's reviews and reputation online, including review sites, social media, and other online platforms.

Combining web design, graphic design, and branding is essential for building a cohesive, strong online presence that not only grabs attention but also strengthens how users perceive the brand.

Technical Note

Web design refers to the process of creating a website's user interface and includes developing layouts, choosing a color palette and fonts, creating graphics, arranging page elements, and delivering a convenient, aesthetically pleasing user experience.

The main goal of web design is to create an attractive, functional visual representation of the website that matches its goals, target audience, and brand. Key aspects of web design include:

1. Layout and composition. Designing layouts for basic web pages, including element placement, navigation, and information structure. A good layout ensures logical content organization and lets users find information easily.
2. Color scheme. Choosing a harmonious color palette that matches the brand and creates the desired atmosphere on the website. Colors can be used to highlight important elements, set the mood, and provide contrast for comfortable reading.
3. Typography. Choosing fonts and their styles for the website's text content. Well-chosen fonts improve readability, reinforce branding, and create an aesthetically pleasing design.
4. Graphics and images. Using graphics, illustrations, and images to enhance the website's visual presentation and convey information. This can include creating logos, illustrations, photos, or icons.
5. Responsive design. Designing a website that adapts to different screen sizes and devices, ensuring good usability on mobile phones, tablets, and desktop computers.
6. User experience (UX). Taking user needs into account, creating an intuitive interface, and ensuring ease of use and effective interaction.

«Creative Bureau 77» develops web design in the following order:

1. Defining the brief. First, we hold a meeting with the client to understand their requirements, goals, and expectations for the design. At this stage we clarify the project's key details, such as branding, color scheme, concept, and style.
2. Research and analysis. We research the market, analyze competitors, and study the target audience. This helps identify design trends, best practices, and unique solutions that can be applied to the project.
3. Concept development. Based on the brief and the analysis, our designers develop a concept for the site's future visual identity. They create sketches, layouts, and prototypes that visualize the website's overall look and structure. At this stage we use Adobe tools:  Photoshop, Illustrator, and InDesign.
4. Approval and editing: The concepts are presented to the client for review and feedback. The client can propose changes and additions. We make revisions based on the feedback.
5. Layout development: After the concept is approved, we create the final website layout, working through elements, colors, fonts, graphics, and other design details.
6. Testing and optimization: Once the layout is complete, we test the design on various devices and browsers to check its compatibility and functionality. We then optimize the layout for fast page loading and a better user experience.
7. Handing over source files to the client: After final review and approval, the site design is delivered to the client as graphic files (PSD and EPS) and HTML, CSS, and SCSS files.

Communication and collaboration with the client at every stage of the design process are important to us.

Web Design on the Platform

When a site is built on Shopnseo, web design isn't drawing pages from scratch — it's designing the look within a working engine: which blocks appear on the homepage, how cards and listings are structured, how navigation behaves, what the palette and typography look like, and how dark mode looks.

The basic styling options are visible in the template showcase — that's what the Start and Standard tiers get without our involvement. We step in wherever an exclusive look is needed: the Business and Creative tiers.

Prices are on a separate page, our workflow is described in "How We Work". Examples are in our portfolio.