We create a unique visual identity for your brand that will set you apart from competitors and stay with your clients for good.
What Brand Identity Is and Why You Need It
Brand identity is a comprehensive visual system that shapes your brand's unique image and makes it recognizable in the market. It's not just a nice logo or a well-chosen color scheme — it's a cohesive concept that reflects the company's values, character, and positioning.
The first impression of a brand comes from how it looks, and it forms instantly — before a visitor reads a single line. We won't cite exact percentages here: numbers like that circulate through presentations with no source and are usually impossible to verify. What's clear without any statistics is enough: a recognizable, tidy look builds trust, while an inconsistent one raises doubt.
Core objectives of a brand identity:
- Boosting brand recognition among competitors
- Establishing the right positioning and image
- Creating a positive first impression
- Building customer trust and loyalty
- Simplifying the creation of marketing materials
Elements of a Brand Identity
A modern brand identity is a complex system of interrelated elements, each playing an important role in shaping the brand's cohesive image.
Logo and Symbol
The key element of the identity, present across every medium. Can be a wordmark, a graphic mark, or a combination. Must scale well and stay legible at any size.
Color Palette
Brand colors shape emotional perception, help you stand out from competitors, and create recognizability even without the logo. Includes primary and secondary colors.
Typography
Brand fonts define the brand's character and ensure consistency across all text materials. Includes primary, accent, and secondary typefaces.
Graphic Elements
Brand graphics include patterns, icons, illustrations, and other visual elements that complement the identity and add variety to its execution.
Photography Style
A consistent approach to photography defines the mood and tone of visual communications. Includes rules for lighting, composition, and color correction.
Media and Applications
Rules for using the brand identity across different media: from business cards and packaging to the website and social media. Ensures brand consistency.
Our Approach to Development
We build a brand identity as a cohesive system that works at every level of communication and forms lasting associations with your brand.
1. Research and Analysis
Timeline: 3-5 days
We conduct an in-depth market analysis, study competitors and the target audience. We research global design trends and define your brand's unique positioning.
- Competitive landscape analysis
- Target audience research
- Industry trend study
2. Concept Development
Timeline: 2-3 weeks
We build a strong idea that becomes the foundation of the identity's long-term existence. We develop the core elements: logo, color palette, typography, and graphic elements.
- Building the conceptual idea
- Developing the logo and mark
- Defining the color palette
- Choosing the typography
3. Building the Guidelines
Timeline: 1-2 weeks
We put together detailed rules for using every element of the brand identity. We create technical documentation for applying it correctly across every medium.
- Technical specs for every element
- Logo usage rules
- Color schemes (RGB, CMYK, Pantone)
- Compositional solutions
4. Applying It Across Media
Timeline: 1-2 weeks
We demonstrate the identity in action on real media: from business cards and packaging to the website and social media. We deliver ready-to-use layouts.
- Business documentation
- Advertising materials
- Digital media
- Promotional merchandise
When You Need a Brand Identity
A New Brand
Building a visual system is the logical next step after developing a positioning strategy for a new brand entering the market.
A Brand Refresh
Redesigning the visual system is necessary to modernize the brand's image and keep up with current trends.
A Lack of Consistency
When a brand's visual communications have become inconsistent and need to be organized into a single system.
What You Get
Once the project is complete, you'll receive a full package of materials for using your brand identity effectively:
Brand Book
A detailed guide to using every element of the brand identity, with technical specs and rules for application.
Source Files
Every element of the brand identity in various formats for use in print, on the web, and elsewhere.
Ready-Made Layouts
Templates for the core media: business cards, letterheads, presentations, social media, and other materials.
Consulting
We train your team on the correct use of the brand identity and provide support after the project is complete.
Why Choose Us
An Experienced Team
Our designers have years of experience with projects of every complexity — from startups to large corporations.
An Individual Approach
Every project is unique. We dig deep into your industry, competitors, and target audience to build the most effective solution.
Legal Protection
We check whether the logo and other identity elements can be registered, and help with the legal paperwork.
Full Support
We stay with the project from idea to launch, train your team, and provide technical support.
Pricing
Price depends on the project's complexity, the number of elements, and the timeline. We offer several service packages:
Basic
- Logo and mark
- Color palette
- Typography
- Basic guidelines
- 5 core media
A good fit for small businesses and startups
Standard
- Everything in Basic
- Custom brand graphics
- Icons and illustrations
- Full brand book
- 15 media
- Digital adaptation
The optimal solution for a mid-sized business
Premium
- Everything in Standard
- Photography style
- Animation and motion
- Interactive brand book
- Unlimited media
- Legal protection
- A year of support
For large companies and corporations
Frequently Asked Questions
Brand Identity and the Website -- One Piece of Work
A brand identity is rarely needed on its own: it's usually built so the project gets recognized — starting with its website. That's why for us it's a single service: we develop the identity and design, in the same step, how it lives on the Shopnseo platform's site — in the themes, palettes, typography, and page layout.
This work is available for the Business and Creative tier projects. The price is ₽1,000,000 for a brand identity from scratch together with the site design; if you already have an identity and just need it carried over to the platform — ₽300,000. All of this is on the pricing page.
The full scope of work is on the "What's Included in a Brand Identity" page; which package fits you is something we work out at the first meeting. Need something fast and stripped-down instead — see express branding. Our workflow is described in "How We Work".