Design is far more than just aesthetics. It's a strategic tool that helps a business communicate effectively with its audience, stand out from competitors, and reach its goals. At Creative Bureau 77 we see design as a powerful way to solve business problems through visual communication.
Over more than 25 years in the industry we've built a comprehensive approach to design that covers every aspect of a brand's visual presentation — from graphic design and print layout to web design and digital interfaces. Each discipline has its own quirks and requires its own professional craft, but they're all united by a common goal: creating design that works.
Graphic Design: The Foundation of Visual Communication
Graphic design is the foundation of a brand's visual communication. It defines how a company presents itself to the world and what emotions it evokes in its target audience. At Creative Bureau 77 we create graphic design that doesn't just grab attention but effectively conveys the brand's values and uniqueness.
Brand Identity Development and Branding
Creating a cohesive, recognizable brand image is one of our core competencies. Developing a brand identity includes:
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Logo: We develop unique logos that reflect the brand's essence and are memorable at first glance. We create wordmarks as well as symbolic, combination, and emblem logos.
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Brand color palette: We select colors that are not only visually appealing but also evoke the right associations in the target audience. We develop both primary and secondary color schemes for different product lines or areas of activity.
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Typography: We choose fonts that match the brand's character and ensure good readability across all media. We build a type hierarchy for headings, subheadings, and body text.
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Graphic elements: We create unique patterns, icons, illustrations, and other visual elements that complement and reinforce the brand image.
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Brand book and guidelines: We develop full guides for using the brand identity, containing rules for applying every visual element across different media. This ensures consistency and recognizability at every touchpoint with the audience.
Advertising Materials Design
Effective advertising should not only grab attention but also drive action. We create a range of advertising materials:
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Outdoor advertising: Billboards, banners, signage, storefront design, vehicle branding — everything that builds brand recognition in the urban environment.
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Print advertising: Leaflets, flyers, posters, catalogs, brochures — materials that effectively communicate information about products and services.
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POS materials: Wobblers, shelf-talkers, price tags, promo stands — tools that drive sales at the point of purchase.
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Promotional merchandise: Branded gift design that not only delights recipients but also works as a long-term marketing tool.
Illustration and Infographics
Illustrations and infographics help convey complex information in a clear, appealing form:
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Advertising illustrations: We create original illustrations for ad campaigns that set the brand apart from competitors.
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Corporate characters: We develop unique characters that become the brand's visual ambassadors and help build an emotional connection with the audience.
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Infographics: We turn complex data into visually appealing, easy-to-grasp diagrams, charts, and graphs.
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Technical illustrations: We create accurate, informative images of products, and diagrams of devices and processes.
Packaging Design
Packaging isn't just product protection — it's a powerful marketing tool that influences the purchase decision:
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Concept development: We create unique packaging concepts that make the product stand out on the shelf and reflect its positioning.
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Label design: We develop labels that not only carry all the necessary information but also catch shoppers' attention.
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Structural design: We propose original packaging shapes and materials that boost the product's functionality and appeal.
Print Layout: Precision and Aesthetics
Print layout is the art of organizing text and images on a page, requiring a deep understanding of typography, composition, and the technical side of printing. At Creative Bureau 77 we deliver high-quality print work from concept through to the final print-ready file.
Corporate Print Materials
Business documents and marketing materials that present the company in a professional light:
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Business cards: We design business cards that carry contact information while reflecting the company's style and standing.
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Letterheads and envelopes: We create documentation that supports a professional image in business correspondence.
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Folders and presentation materials: We develop document folders, corporate brochures, and other materials for business meetings and negotiations.
Multi-Page Publications
Producing complex publications takes special attention to structure, readability, and overall impression:
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Product catalogs: We develop catalogs that effectively present goods and services, with convenient navigation and an appealing presentation of information.
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Annual reports: We create reports that don't just contain financial data but tell a compelling story of the company's achievements.
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Magazines and corporate publications: We develop layouts for periodicals with a well-thought-out structure and a unified visual style.
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Books and albums: We handle the layout of books of all genres, from technical literature to photo albums and gift editions.
Technical Prepress
Quality prepress work is the guarantee that the printed materials will meet expectations:
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File preparation for printing: We ensure correct color settings, bleed, trapping, and other technical parameters.
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Color correction and separation: We adapt image colors for specific printing methods and materials.
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Print quality control: We work with print houses to ensure a high-quality final product.
Special Printing and Finishing Techniques
Using non-standard printing and finishing technologies can significantly boost the value of printed materials:
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Spot varnish and foil stamping: We design layouts that account for spot varnish, foil, or embossing to create a tactile and visual effect.
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Die-cutting and embossing: We design unique shapes and raised elements that make printed materials memorable.
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Printing on non-standard materials: We adapt designs for printing on textiles, plastic, metal, and other special surfaces.
Web Design: Digital Experiences and Functionality
Web design today isn't just about making pretty pages — it's about building effective digital products that solve specific business problems. At Creative Bureau 77 we create websites and interfaces that aren't just visually appealing but deliver an excellent user experience.
UX Design
User experience (UX) design is the foundation of building effective digital products:
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Audience research: We analyze the behavior, needs, and expectations of the target audience to build a product that will genuinely be in demand.
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Building user scenarios: We create detailed scenarios of how a user interacts with the site or app to ensure logical, intuitive conversion paths.
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Prototyping: We build interactive prototypes at various levels of detail, from sketches to clickable mockups, allowing us to test and improve the user experience early on.
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Information architecture: We design the structure of the site or app to ensure logical content organization and convenient navigation.
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Usability testing: We test with real users to identify and fix possible interface problems.
UI Design
User interface (UI) design is the visual embodiment of the user experience:
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Visual concept: We develop a unique visual language for the digital product that matches the brand's overall strategy.
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Design system: We create a set of reusable components and patterns that ensures interface consistency and simplifies further product development.
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Responsive design: We design interfaces that look and work equally well on every device — from desktop computers to smartphones.
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Micro-animation and interactive elements: We add subtle animations and interactive elements that make interacting with the interface more pleasant and clear.
Types of Web Projects
Depending on the business's goals and needs, we build various types of web projects:
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Corporate sites: We build company web presences that effectively communicate the brand's values and provide the information needed about products and services.
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Landing pages and promo pages: We build high-converting one-page sites for promoting specific products, services, or offers.
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Online stores: We design ecommerce platforms with a convenient catalog, cart, and checkout process that drive sales.
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Portals and information resources: We build complex, feature-rich sites with content and interactive capabilities.
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Mobile apps: We design interfaces for iOS and Android that ensure convenient use on smartphones and tablets.
Technical Aspects of Web Design
Building an effective website takes more than creativity — it takes technical knowledge too:
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SEO optimization: We factor in search engine requirements at the design stage, which helps us build sites with strong organic traffic performance.
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Load-speed optimization: We design with performance optimization in mind to ensure fast page loading.
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Accessibility: We build interfaces accessible to all users, including people with disabilities.
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Security: We account for security aspects when designing forms and other interactive elements.
An Integrated Approach to Design
At Creative Bureau 77 we understand that the most effective design happens at the intersection of different disciplines. That's why we offer an integrated approach that combines graphic design, print layout, and web design within a single brand strategy.
A Unified Visual System
We build cohesive visual systems that ensure brand consistency across every touchpoint with the audience:
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Cross-platform consistency: We create design that works effectively across different environments — from print materials to digital interfaces.
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Adaptability: We develop visual elements that can flexibly adapt to different formats and contexts.
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Scalability: We design systems that can grow along with the business while retaining recognizability and cohesion.
Strategic Design Thinking
Our approach to design is grounded in a deep understanding of the client's business goals and strategic objectives:
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Brand and competitive landscape analysis: We study brand positioning and the competitive landscape to develop design that sets the company apart in the market.
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Result-oriented focus: We create design that's not only aesthetically appealing but effectively solves specific business problems.
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Measurability: We develop criteria for evaluating design effectiveness and implement tools for tracking results.
Design as an Ongoing Process
We see design not as a one-off project but as a continuous process of improvement and development:
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Iterative approach: We regularly review results and make design improvements based on real data.
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Flexibility and adaptability: We respond quickly to changes in the market, technology, and user needs.
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Long-term partnership: We build long-term relationships with clients, helping them develop and refine their design over time.
Effective Design: From Aesthetics to Business Results
At Creative Bureau 77 we believe that real design success is measured not just by visual appeal, but by concrete business metrics. Our goal is to create design that:
- Boosts brand recognition and builds a strong emotional connection with the audience
- Improves the user experience and increases conversion at every stage of the sales funnel
- Differentiates the brand from competitors and creates a lasting competitive advantage
- Ensures consistent brand communication across every channel
- Adapts to shifts in the market and technology, staying relevant and effective in the long run
Conclusion
In today's world, design is a strategic tool that unites aesthetics, functionality, and business strategy. At Creative Bureau 77 we draw on our many years of experience and expertise in graphic design, print layout, and web design to build integrated solutions that help businesses reach their goals.
We're proud that since 1995 we've helped our clients build effective visual communications with their audience. And we keep refining our skills and approaches to create design that doesn't just look good, but delivers real results.
How This Works on the Shopnseo Platform
Today, almost all our projects live on the Shopnseo platform: the site is assembled on a ready-made engine, and our job is to make sure it doesn't look like just another site on a ready-made engine. Graphics, palette, typography, and page composition are designed around your brand and carried into the platform's themes.
We take on projects at the Business and Creative tiers — where a site needs its own distinct look. The Start and Standard tiers use the platform's standard templates: they're clean and work right out of the box, so no design studio is needed for them.
- A brand identity from scratch plus site design — ₽1,000,000.
- Site design based on an existing brand identity — ₽300,000.
Details are on the pricing and "How We Work" pages. To discuss a project: info@kb77.ru.
