Pricing — Exclusive Design on the Shopnseo Platform

Two services: a brand identity from scratch together with site design -- 1,000,000 RUB; design based on an existing identity -- 300,000 RUB. Charged on top of the one-time site setup; the platform panel subscription is paid separately to the platform's regional representative.
Pricing

KB77 does exclusive design for top-tier platform projects — Business on the commerce side (shopnseo.ru) and Creative on the creative side (qwetru.ru). The Start and Standard tiers use the platform's standard templates — they don't need a design studio. That's why the price list is short.

Brand identity from scratch + site design — ₽1,000,000

For projects that don't have a visual identity yet. We build the full brand identity and use it as the basis for your site's design. The full scope of work is on the "What's Included in a Brand Identity" page; the final set for your project is fixed at the brief.

Site design based on an existing brand identity — ₽300,000

If you already have a brand identity — we carry it over to the platform: the themes, palette, typography, and page look of your site, recognizable from the first screen.

How this is calculated together with setup

Design is work on top of setup, not instead of it. Platform studios handle setting up and configuring the site on your hosting for a one-time fee at a single price: ₽100,000 for the Start tier, ₽300,000 for Standard, ₽1,000,000 for Business or Creative. The amounts add up: top-tier setup plus a brand identity from scratch — ₽2,000,000 one-time.

Access to the control panel isn't included in these amounts — it's a subscription, paid directly to the platform's regional representative: shopnseo.ru or qwetru.ru, ₽10,000/month at the top tier. That money has nothing to do with the studio.

How to Order

Write to info@kb77.ru with a couple of lines about your project and its tier. This is bespoke work — we take on as many projects as we can do truly exclusively. How the process works from request to site handover is on the "How We Work" page.