Coding: How a Design Becomes Website Pages

Coding

Cross-browser, responsive front-end coding. On the Shopnseo platform, design is carried into the engine's themes and slots — the markup stays standard and upgradable.

Creative Bureau 77 has been doing markup work since the mid-90s – back then it meant laying out brochures, manuals, and other multi-page print materials. Our first websites were coded in 1999 using table-based design. We switched to markup using cascading style sheets in 2001, without stopping our print work on catalogs, brochures, and the like. Over the years we've developed the following approach to website markup:

  1. Mobile first. The site is coded first for comfortable viewing on mobile devices.
  2. Responsive, cross-browser markup. The site looks the same on any device with any browser.
Coding a site from a design mockup is the process of turning a designer's graphic mockup into a functional, interactive web page using HTML, CSS, and JavaScript. The approved design is handed to the markup developer, who builds HTML pages ready for the client to view in a browser. Once the markup is done, it's tested in the major browsers and with the services jigsaw.w3.org/cssvalidator, validator.w3.org, and welldonecode.com/perfectpixel.
Markup is usually done from a design mockup created in our studio. When we code from a client-supplied mockup, we follow this cycle:
  1. Mockup analysis: our developers carefully study the supplied site mockup, analyzing the layout, the look of the elements, typography, color scheme, and other details.
  2. Building the HTML structure: we work out an HTML markup structure that matches the mockup, defining containers, blocks, sections, and element placement on the page according to the design.
  3. Applying CSS styles: we add CSS styles to give the mockup's elements the right look. Styles set colors, sizes, fonts, spacing, and other element properties.
  4. Working with images: images from the mockup are processed and optimized for the web. They're placed on the page and scaled to match the design.
  5. Building responsiveness: modern websites need to be responsive and display well on various devices such as smartphones and tablets. The markup must be adapted to different screen resolutions.
  6. Using JavaScript: interactivity and functionality are added via scripts where needed – this can include drop-down menus, sliders, contact forms, and other interactive elements.
  7. Testing: once the markup is done, we test it on various browsers and devices to make sure it displays and functions correctly.
  8. Launching the site: once all tests pass, the site is deployed to the server and launched for users.

It's worth noting that coding a site from an image mockup is only the first stage of building a website. After the markup, developers can add further functionality, connect a database, build the back end, and carry out other tasks needed for the site to fully function.

Once the work is done, the client receives the source files and a distribution package that can be edited further.

Markup on the Shopnseo Platform

On Shopnseo, markup isn't written from scratch for every project: the platform already has ready-made page slots and themes, and our design is carried into them. This matters: the site stays standard — it updates along with the platform instead of turning into a frozen custom template that nobody can maintain a year later.

The practical result for the owner: responsiveness, cross-browser support, and speed are already built into the engine; our job is to make the brand's look sit on top of them without losing anything.

The site's technical build is handled by our partner studio seowebdev.ru, and content by seoforger.ru.

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