Fast creation of a basic visual identity to launch your web project. Get a ready-to-use brand identity in 2 weeks at an affordable price.
What Express Branding Is
Express branding is a streamlined process for creating a basic visual identity, specifically adapted for web projects. We focus on the key elements needed to launch a website, online store, or web app.
This format is ideal for startups, small businesses, and budget-limited projects that need to get to market quickly with a professional look.
Benefits of express branding:
- Twice as fast as standard development
- Half the price of a full brand identity
- Optimized for web use
- Ready for launching digital projects
Core Elements of Express Branding
Logo for the Web
We create the main logo and a simplified version for mobile devices. All versions are optimized for web use: they read well at small sizes and display correctly on different screens.
Color Palette
We develop primary and secondary colors with ready-to-use HEX codes for CSS. The palette includes colors for buttons, links, backgrounds, and accents, ensuring full compatibility with web standards.
Web Typography
We select Google Fonts or web-safe fonts for headings and body text. We build a typographic system ready for integration into CSS frameworks.
Icons and UI Elements
We create a basic icon set and styling for core interface elements: buttons, forms, cards. All elements are adapted to modern web standards.
Development Process
1. Brief and Analysis
Timeline: 1-2 days
We study the specifics of your web project and analyze competitors in the digital space. We define the technical requirements and constraints for web implementation.
2. Concept Development
Timeline: 5-7 days
We develop the logo, color palette, and typography. We create 2-3 concept options optimized for web use.
3. Web Adaptation
Timeline: 3-4 days
We adapt the chosen concept for various web media. We create logo versions for different screen sizes and write CSS variables for the colors.
4. Final Assembly
Timeline: 2-3 days
We prepare all files in web formats and create a short guideline with technical specs and usage examples.
What's Included in Express Branding
Logo
- Main logo in PNG, SVG
- Simplified version for mobile
- Monochrome variants
- Favicon for the site
Color System
- Primary colors with HEX codes
- Secondary colors for the UI
- Ready-made CSS variables
- Dark and light themes
Typography
- Google Fonts for headings
- Font for body text
- Typographic scale
- CSS styles for integration
Web Elements
- Basic icons in SVG
- Button and form styles
- Cards and content blocks
- Responsive components
Technical Specifications
All elements are built to modern web standards and optimized for fast loading:
- File formats: SVG, PNG, WEBP for images
- Color spaces: sRGB, HEX, HSL
- Responsiveness: all elements scale across different screens
- Performance: optimized for fast loading
- Compatibility: works in all modern browsers
Price and Timeline
Express Branding for the Web
From ₽75,000
Timeline: 2 weeks
- Logo with web adaptation
- Color system for the UI
- Web typography
- Basic icons
- Button and form styles
- Short guideline
- All files in web formats
- CSS variables and styles
When to Choose Express Branding
Express branding is a good fit if:
- You're launching a web project and need to get to market fast
- Your budget is limited, but you still want a professional look
- You plan to grow the brand gradually
- You need a foundation for developing a fuller brand identity later
- Most communications will happen in the digital space
What Comes After Express Branding
Express branding is a great starting point for developing a full brand identity. Down the line you can:
- Expand the color palette and add new elements
- Build a full brand book with detailed guidelines
- Develop print materials and offline media
- Add animation and interactive elements
- Create custom brand graphics and illustrations
If after express branding you decide to order a full brand identity, part of the work already done carries over into it – exactly what and on what terms is discussed at the brief. Full brand identity pricing is on the pricing page.
Frequently Asked Questions
Ready to launch your web project?
Express branding helps you get a professional look in 2 weeks. Contact us to discuss your project.
When to Go Express, and When to Go Full
Express branding is a condensed package: recognition comes quickly, but the depth of the work is less than in full brand identity development. It fits when a project needs to launch now, with the identity refined later.
If a project is positioned as serious from the start – the Business or Creative tier on the Shopnseo platform – it's more practical to go straight for the full identity together with site design: ₽1,000,000, see pricing. Redoing the identity after launch always costs more than getting it right once.